A 40-year manufacturer, rebranded online.

Built a product-led web presence for Fine Web, a Lahore-based narrow fabric manufacturer running since 1986. Showcases the full webbing catalogue, custom capabilities, and real-world applications for B2B buyers.

Four decades of weaving, zero shelf space online.

Fine Web has been weaving narrow fabrics in Lahore since 1986 — NWR, MGZ, SPL, H.L.W, FNC, multi-colour, printed — but had no way for buyers in textile, footwear, or accessory manufacturing to browse the catalogue, understand specs, or initiate a quote without an in-person visit.

The team relied on long-standing relationships and trade-fair walk-ups. International buyers researching narrow-fabric suppliers in Pakistan online found nothing. Custom orders required back-and-forth on WhatsApp without a shared visual vocabulary for materials or patterns.

A product catalogue, an explainer, a way in.

We shipped a Next.js site organised around the product lines Fine Web actually sells: seven webbing categories, each with materials, patterns, and applications. ‘Webbing Explained’ is a short educational section that brings new buyers up to speed on narrow-fabric basics before they enquire.

The hero carousel rotates between real product photography — woven straps in vivid colour — and the editorial wordmark. WhatsApp is the primary contact channel, deep-linked from every page, matching how Pakistani B2B trade actually works. Custom orders route to the founders with the product line and pattern reference pre-filled.

Restraint over flash, for a serious manufacturer.

Fine Web is a family-run technical business with a four-decade reputation. We avoided the SaaS-startup design language entirely. The site reads more like a trade catalogue than a marketing funnel — serif headings, generous whitespace, product imagery doing the heavy lifting. The team can update lines and stock notes without touching code.